Total: £ 56.28
Published Date: 2025-09-17 | Pages: 92 | Tables: 92 | Service & Software
The global Women Health App market size was US$ 4209 million in 2024 and is forecast to a readjusted size of US$ 12583 million by 2031 with a CAGR of 16.6% during the forecast period 2025-2031.
A women health app is a mobile application designed specifically to assist female users in tracking, managing, and understanding their health conditions. These apps typically offer features such as menstrual cycle tracking, ovulation prediction, pregnancy monitoring, menopause management, and mental health support. In addition to basic data logging, many utilize artificial intelligence and data analytics to provide personalized insights and health recommendations. With growing awareness around women’s health, such apps are gaining widespread adoption across diverse regions.
The market for women health apps is rapidly evolving and becoming increasingly specialized. Many applications are now designed to address the specific needs of women across various life stages, offering continuous health support from adolescence to menopause. Beyond menstrual tracking, modern apps often incorporate features such as nutrition advice, mood tracking, fitness planning, and even telehealth services to create a more comprehensive health ecosystem. The competitive landscape is dynamic, with startups and major healthcare or tech companies entering the space, driving innovation and improved user experience. Overall, women health apps are expanding from single-purpose tools into holistic platforms for full lifecycle health management.
The global Women Health App market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
Flo Health
Meet You
Dayima
Clue
Ovia Health
Glow
Fitbit
Wildflower Health
Luna Luna
Withings
Natural Cycles
Apple
Femometer
By Type: (Dominant Segment vs High-Margin Innovation)
Menstrual Health
Fitness & Nutrition
Pregnancy Tracking & Postpartum Care
Menopause
Disease Management
Others
By Application: (Core Demand Driver vs Emerging Opportunity)
Adult Female
Underage Female
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Flo Health in Europe)
- Emerging Product Trends: Menstrual Health adoption vs. Fitness & Nutrition premiumization
- Demand-Side Dynamics: Adult Female growth in China vs. Underage Female potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
(Additional regions can be customized based on client needs.)
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Women Health App market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Fitness & Nutrition in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Underage Female in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Women Health App value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Research Methodology
The research methodology employed has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of our company. Our methodology can be divided into five stages:
★Stage 1 SECONDARY RESEARCH
The research team first collaborates with magazines, trade associations and administrative departments in the research field. The information provided by our internal documentation service is helpful for our further research. Our team has a wealth of experience and knowledge, and can effectively extract accurate information from existing resources.
★Stage 2 PRIMARY RESEARCH:INTERVIEWS WITH TRADE SOURCES
After the first stage, the research team conducts a large number of face-to-face or telephone interviews with representative companies working in the research field. Analysts are trying to have an opportunity to talk to leading companies and small companies in the field. Upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers were included in the interview. The data collected during the interview were then carefully examined and compared with the secondary study.
★Stage 3 ANALYSIS OF THE GATHERED DATA
The analysis team examines and synthesizes the data collected in the first two stages. In order to validate the data, a second round of interviews can be conducted.
★Stage 4 QUANTITATIVE DATA
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by our company. The data is based on the estimates obtained during stage 3.
★Stage 5 QUALITY CONTROL
Before publishing, each report undergoes a rigorous review and editing process, which is done by the experience management team to ensure the reliability of the published data. Every analyst on the research team receives support and continuous training as part of our internal quality process.
1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Menstrual Health
1.2.3 Fitness & Nutrition
1.2.4 Pregnancy Tracking & Postpartum Care
1.2.5 Menopause
1.2.6 Disease Management
1.2.7 Others
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 Adult Female
1.3.3 Underage Female
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Women Health App Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Women Health App Revenue Market Share by Region (2020-2025)
2.4 Global Women Health App Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Women Health App Market Size and Prospective (2020-2031)
2.5.2 Europe Women Health App Market Size and Prospective (2020-2031)
2.5.3 China Women Health App Market Size and Prospective (2020-2031)
2.5.4 Japan Women Health App Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Women Health App Historic Market Size by Type (2020-2025)
3.2 Global Women Health App Forecasted Market Size by Type (2026-2031)
3.3 Different Types Women Health App Representative Players
4 Breakdown Data by Application
4.1 Global Women Health App Historic Market Size by Application (2020-2025)
4.2 Global Women Health App Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Women Health App Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Women Health App Players by Revenue (2020-2025)
5.1.2 Global Women Health App Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Women Health App Revenue
5.4 Global Women Health App Market Concentration Analysis
5.4.1 Global Women Health App Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Women Health App Revenue in 2024
5.5 Global Key Players of Women Health App Head office and Area Served
5.6 Global Key Players of Women Health App, Product and Application
5.7 Global Key Players of Women Health App, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Women Health App Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Women Health App Market Size by Type (2020-2025)
6.1.2.2 North America Women Health App Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Women Health App Market Size by Application (2020-2025)
6.1.3.2 North America Women Health App Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Women Health App Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Women Health App Market Size by Type (2020-2025)
6.2.2.2 Europe Women Health App Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Women Health App Market Size by Application (2020-2025)
6.2.3.2 Europe Women Health App Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China Women Health App Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China Women Health App Market Size by Type (2020-2025)
6.3.2.2 China Women Health App Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China Women Health App Market Size by Application (2020-2025)
6.3.3.2 China Women Health App Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan Women Health App Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan Women Health App Market Size by Type (2020-2025)
6.4.2.2 Japan Women Health App Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan Women Health App Market Size by Application (2020-2025)
6.4.3.2 Japan Women Health App Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
7 Key Players Profiles
7.1 Flo Health
7.1.1 Flo Health Company Details
7.1.2 Flo Health Business Overview
7.1.3 Flo Health Women Health App Introduction
7.1.4 Flo Health Revenue in Women Health App Business (2020-2025)
7.1.5 Flo Health Recent Development
7.2 Meet You
7.2.1 Meet You Company Details
7.2.2 Meet You Business Overview
7.2.3 Meet You Women Health App Introduction
7.2.4 Meet You Revenue in Women Health App Business (2020-2025)
7.2.5 Meet You Recent Development
7.3 Dayima
7.3.1 Dayima Company Details
7.3.2 Dayima Business Overview
7.3.3 Dayima Women Health App Introduction
7.3.4 Dayima Revenue in Women Health App Business (2020-2025)
7.3.5 Dayima Recent Development
7.4 Clue
7.4.1 Clue Company Details
7.4.2 Clue Business Overview
7.4.3 Clue Women Health App Introduction
7.4.4 Clue Revenue in Women Health App Business (2020-2025)
7.4.5 Clue Recent Development
7.5 Ovia Health
7.5.1 Ovia Health Company Details
7.5.2 Ovia Health Business Overview
7.5.3 Ovia Health Women Health App Introduction
7.5.4 Ovia Health Revenue in Women Health App Business (2020-2025)
7.5.5 Ovia Health Recent Development
7.6 Glow
7.6.1 Glow Company Details
7.6.2 Glow Business Overview
7.6.3 Glow Women Health App Introduction
7.6.4 Glow Revenue in Women Health App Business (2020-2025)
7.6.5 Glow Recent Development
7.7 Fitbit
7.7.1 Fitbit Company Details
7.7.2 Fitbit Business Overview
7.7.3 Fitbit Women Health App Introduction
7.7.4 Fitbit Revenue in Women Health App Business (2020-2025)
7.7.5 Fitbit Recent Development
7.8 Wildflower Health
7.8.1 Wildflower Health Company Details
7.8.2 Wildflower Health Business Overview
7.8.3 Wildflower Health Women Health App Introduction
7.8.4 Wildflower Health Revenue in Women Health App Business (2020-2025)
7.8.5 Wildflower Health Recent Development
7.9 Luna Luna
7.9.1 Luna Luna Company Details
7.9.2 Luna Luna Business Overview
7.9.3 Luna Luna Women Health App Introduction
7.9.4 Luna Luna Revenue in Women Health App Business (2020-2025)
7.9.5 Luna Luna Recent Development
7.10 Withings
7.10.1 Withings Company Details
7.10.2 Withings Business Overview
7.10.3 Withings Women Health App Introduction
7.10.4 Withings Revenue in Women Health App Business (2020-2025)
7.10.5 Withings Recent Development
7.11 Natural Cycles
7.11.1 Natural Cycles Company Details
7.11.2 Natural Cycles Business Overview
7.11.3 Natural Cycles Women Health App Introduction
7.11.4 Natural Cycles Revenue in Women Health App Business (2020-2025)
7.11.5 Natural Cycles Recent Development
7.12 Apple
7.12.1 Apple Company Details
7.12.2 Apple Business Overview
7.12.3 Apple Women Health App Introduction
7.12.4 Apple Revenue in Women Health App Business (2020-2025)
7.12.5 Apple Recent Development
7.13 Femometer
7.13.1 Femometer Company Details
7.13.2 Femometer Business Overview
7.13.3 Femometer Women Health App Introduction
7.13.4 Femometer Revenue in Women Health App Business (2020-2025)
7.13.5 Femometer Recent Development
8 Women Health App Market Dynamics
8.1 Women Health App Industry Trends
8.2 Women Health App Market Drivers
8.3 Women Health App Market Challenges
8.4 Women Health App Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
List of Tables
Table 1. Global Women Health App Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Global Women Health App Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 3. Global Market Women Health App Market Size (US$ Million) by Region:2020 VS 2024 VS 2031
Table 4. Global Women Health App Revenue (US$ Million) Market Share by Region (2020-2025)
Table 5. Global Women Health App Revenue Share by Region (2020-2025)
Table 6. Global Women Health App Revenue (US$ Million) Forecast by Region (2026-2031)
Table 7. Global Women Health App Revenue Share Forecast by Region (2026-2031)
Table 8. Global Women Health App Market Size by Type (2020-2025) & (US$ Million)
Table 9. Global Women Health App Revenue Market Share by Type (2020-2025)
Table 10. Global Women Health App Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 11. Global Women Health App Revenue Market Share by Type (2026-2031)
Table 12. Representative Players of Each Type
Table 13. Global Women Health App Market Size by Application (2020-2025) & (US$ Million)
Table 14. Global Women Health App Revenue Market Share by Application (2020-2025)
Table 15. Global Women Health App Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 16. Global Women Health App Revenue Market Share by Application (2026-2031)
Table 17. New Sources of Growth in Women Health App Application
Table 18. Global Women Health App Revenue by Players (2020-2025) & (US$ Million)
Table 19. Global Women Health App Market Share by Players (2020-2025)
Table 20. Global Top Women Health App Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Women Health App as of 2024)
Table 21. Ranking of Global Top Women Health App Companies by Revenue (US$ Million) in 2024
Table 22. Global 5 Largest Players Market Share by Women Health App Revenue (CR5 and HHI) & (2020-2025)
Table 23. Global Key Players of Women Health App, Headquarters and Area Served
Table 24. Global Key Players of Women Health App, Product and Application
Table 25. Global Key Players of Women Health App, Date of Enter into This Industry
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. North America Women Health App Revenue by Company (2020-2025) & (US$ Million)
Table 28. North America Women Health App Revenue Market Share by Company (2020-2025)
Table 29. North America Women Health App Market Size by Type (2020-2025) & (US$ Million)
Table 30. North America Women Health App Market Size by Application (2020-2025) & (US$ Million)
Table 31. Europe Women Health App Revenue by Company (2020-2025) & (US$ Million)
Table 32. Europe Women Health App Revenue Market Share by Company (2020-2025)
Table 33. Europe Women Health App Market Size by Type (2020-2025) & (US$ Million)
Table 34. Europe Women Health App Market Size by Application (2020-2025) & (US$ Million)
Table 35. China Women Health App Revenue by Company (2020-2025) & (US$ Million)
Table 36. China Women Health App Revenue Market Share by Company (2020-2025)
Table 37. China Women Health App Market Size by Type (2020-2025) & (US$ Million)
Table 38. China Women Health App Market Size by Application (2020-2025) & (US$ Million)
Table 39. Japan Women Health App Revenue by Company (2020-2025) & (US$ Million)
Table 40. Japan Women Health App Revenue Market Share by Company (2020-2025)
Table 41. Japan Women Health App Market Size by Type (2020-2025) & (US$ Million)
Table 42. Japan Women Health App Market Size by Application (2020-2025) & (US$ Million)
Table 43. Flo Health Company Details
Table 44. Flo Health Business Overview
Table 45. Flo Health Women Health App Product
Table 46. Flo Health Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 47. Flo Health Recent Development
Table 48. Meet You Company Details
Table 49. Meet You Business Overview
Table 50. Meet You Women Health App Product
Table 51. Meet You Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 52. Meet You Recent Development
Table 53. Dayima Company Details
Table 54. Dayima Business Overview
Table 55. Dayima Women Health App Product
Table 56. Dayima Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 57. Dayima Recent Development
Table 58. Clue Company Details
Table 59. Clue Business Overview
Table 60. Clue Women Health App Product
Table 61. Clue Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 62. Clue Recent Development
Table 63. Ovia Health Company Details
Table 64. Ovia Health Business Overview
Table 65. Ovia Health Women Health App Product
Table 66. Ovia Health Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 67. Ovia Health Recent Development
Table 68. Glow Company Details
Table 69. Glow Business Overview
Table 70. Glow Women Health App Product
Table 71. Glow Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 72. Glow Recent Development
Table 73. Fitbit Company Details
Table 74. Fitbit Business Overview
Table 75. Fitbit Women Health App Product
Table 76. Fitbit Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 77. Fitbit Recent Development
Table 78. Wildflower Health Company Details
Table 79. Wildflower Health Business Overview
Table 80. Wildflower Health Women Health App Product
Table 81. Wildflower Health Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 82. Wildflower Health Recent Development
Table 83. Luna Luna Company Details
Table 84. Luna Luna Business Overview
Table 85. Luna Luna Women Health App Product
Table 86. Luna Luna Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 87. Luna Luna Recent Development
Table 88. Withings Company Details
Table 89. Withings Business Overview
Table 90. Withings Women Health App Product
Table 91. Withings Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 92. Withings Recent Development
Table 93. Natural Cycles Company Details
Table 94. Natural Cycles Business Overview
Table 95. Natural Cycles Women Health App Product
Table 96. Natural Cycles Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 97. Natural Cycles Recent Development
Table 98. Apple Company Details
Table 99. Apple Business Overview
Table 100. Apple Women Health App Product
Table 101. Apple Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 102. Apple Recent Development
Table 103. Femometer Company Details
Table 104. Femometer Business Overview
Table 105. Femometer Women Health App Product
Table 106. Femometer Revenue in Women Health App Business (2020-2025) & (US$ Million)
Table 107. Femometer Recent Development
Table 108. Women Health App Market Trends
Table 109. Women Health App Market Drivers
Table 110. Women Health App Market Challenges
Table 111. Women Health App Market Restraints
Table 112. Research Programs/Design for This Report
Table 113. Key Data Information from Secondary Sources
Table 114. Key Data Information from Primary Sources
List of Figures
Figure 1. Women Health App Product Picture
Figure 2. Global Women Health App Market Share by Type: 2024 VS 2031
Figure 3. Menstrual Health Features
Figure 4. Fitness & Nutrition Features
Figure 5. Pregnancy Tracking & Postpartum Care Features
Figure 6. Menopause Features
Figure 7. Disease Management Features
Figure 8. Others Features
Figure 9. Global Women Health App Market Share by Application: 2024 VS 2031
Figure 10. Adult Female
Figure 11. Underage Female
Figure 12. Women Health App Report Years Considered
Figure 13. Global Women Health App Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 14. Global Women Health App Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 15. Global Women Health App Revenue Market Share by Region: 2020 VS 2024
Figure 16. North America Women Health App Revenue (US$ Million) Growth Rate (2020-2031)
Figure 17. Europe Women Health App Revenue (US$ Million) Growth Rate (2020-2031)
Figure 18. China Women Health App Revenue (US$ Million) Growth Rate (2020-2031)
Figure 19. Japan Women Health App Revenue (US$ Million) Growth Rate (2020-2031)
Figure 20. Global Women Health App Market Share by Players in 2024
Figure 21. Global Top Women Health App Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Women Health App as of 2024)
Figure 22. The Top 10 and 5 Players Market Share by Women Health App Revenue in 2024
Figure 23. North America Women Health App Market Share by Type (2020-2025)
Figure 24. North America Women Health App Market Share by Application (2020-2025)
Figure 25. Europe Women Health App Market Share by Type (2020-2025)
Figure 26. Europe Women Health App Market Share by Application (2020-2025)
Figure 27. China Women Health App Market Share by Type (2020-2025)
Figure 28. China Women Health App Market Share by Application (2020-2025)
Figure 29. Japan Women Health App Market Share by Type (2020-2025)
Figure 30. Japan Women Health App Market Share by Application (2020-2025)
Figure 31. Flo Health Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 32. Meet You Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 33. Dayima Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 34. Clue Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 35. Ovia Health Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 36. Glow Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 37. Fitbit Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 38. Wildflower Health Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 39. Luna Luna Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 40. Withings Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 41. Natural Cycles Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 42. Apple Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 43. Femometer Revenue Growth Rate in Women Health App Business (2020-2025)
Figure 44. Bottom-up and Top-down Approaches for This Report
Figure 45. Data Triangulation
Figure 46. Key Executives Interviewed