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Published Date: 2026-01-15 | Pages: 124 | Tables: 123 | Consumer Goods
The global E-cigarette market was valued at US$ 21760 million in 2025 and is anticipated to reach US$ 40560 million by 2032, at a CAGR of 9.4% from 2026 to 2032.
The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on E-cigarette competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Global core manufacturers of E-cigarette for In-line Systems include Imperial Tobacco, British American Tobacco, Japan Tobacco, Altria and Philip Morris International. North America is the largest consumption region, accounting for approximately 57% of the global market. In terms of type, e-vapor is the largest market segment, with a share of more than 94%. In terms of application, the largest application is offline sales, with a share of approximately 83%.
This report delivers a comprehensive overview of the global E-cigarette market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding E-cigarette. The E-cigarette market size, estimates, and forecasts are provided in terms of sales volume (M Units) and revenue (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.
The report segments the global E-cigarette market comprehensively. Regional market sizes by Type, by Sales Channel, , and by company are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.
This report will assist E-cigarette manufacturers, new entrants, and companies across the industry value chain with information on revenues, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Sales Channel, and by region.
Market Segmentation
By Company
Imperial Tobacco
British American Tobacco
Japan Tobacco
Altria
Philip Morris International
FirstUnion
Buddy Group
Innokin
RELX
Smoore International
ELFBAR
SKE Crystal
Elux
MOTI
Boulder
Segment by Type
E-vapor
Heated Not Burn
by Sales Channel
Online Sales
Offline Sales
Consumption by Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Colombia
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Sales Channel, , etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Provides a detailed analysis of the competitive landscape for E-cigarette manufacturers, covering pricing, sales and revenue shares, latest development plans, and mergers and acquisitions.
Chapter 3: Examines E-cigarette sales and revenue at the regional and country levels. It quantifies market size and growth potential for each region and its key countries, and outlines market development, outlook, addressable space, and national market size.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify “blue ocean” opportunities.
Chapter 5: Analyzes market segments by Sales Channel, covering the size and growth potential of each segment to help readers identify “blue ocean” opportunities in downstream markets.
Chapter 6: Profiles key players, presenting core information on leading companies, including product sales, revenue, pricing, gross margin, product portfolio/introductions, and recent developments.
Chapter 7: Reviews the industry value chain, including upstream and downstream segments.
Chapter 8: Discusses market dynamics and recent developments, including drivers, restraints, challenges and risks for manufacturers, U.S. Tariffs and relevant policy analysis.
Chapter 9: Summarizes the key findings and conclusions of the report.
Research Methodology
The research methodology employed has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of our company. Our methodology can be divided into five stages:
★Stage 1 SECONDARY RESEARCH
The research team first collaborates with magazines, trade associations and administrative departments in the research field. The information provided by our internal documentation service is helpful for our further research. Our team has a wealth of experience and knowledge, and can effectively extract accurate information from existing resources.
★Stage 2 PRIMARY RESEARCH:INTERVIEWS WITH TRADE SOURCES
After the first stage, the research team conducts a large number of face-to-face or telephone interviews with representative companies working in the research field. Analysts are trying to have an opportunity to talk to leading companies and small companies in the field. Upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers were included in the interview. The data collected during the interview were then carefully examined and compared with the secondary study.
★Stage 3 ANALYSIS OF THE GATHERED DATA
The analysis team examines and synthesizes the data collected in the first two stages. In order to validate the data, a second round of interviews can be conducted.
★Stage 4 QUANTITATIVE DATA
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by our company. The data is based on the estimates obtained during stage 3.
★Stage 5 QUALITY CONTROL
Before publishing, each report undergoes a rigorous review and editing process, which is done by the experience management team to ensure the reliability of the published data. Every analyst on the research team receives support and continuous training as part of our internal quality process.
1 E-cigarette Market Overview
1.1 Product Definition
1.2 E-cigarette by Type
1.2.1 Global E-cigarette Market Value by Type: 2025 vs 2032
1.2.2 E-vapor
1.2.3 Heated Not Burn
1.3 E-cigarette by Sales Channel
1.3.1 Global E-cigarette Market Value by Sales Channel: 2025 vs 2032
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 Global E-cigarette Market Size Estimates and Forecasts
1.4.1 Global E-cigarette Revenue 2021–2032
1.4.2 Global E-cigarette Sales 2021–2032
1.4.3 Global E-cigarette Market Average Price (2021–2032)
1.5 Assumptions and Limitations
2 E-cigarette Market Competition by Manufacturers
2.1 Global E-cigarette Sales Market Share by Manufacturers (2021–2026)
2.2 Global E-cigarette Revenue Market Share by Manufacturers (2021–2026)
2.3 Global E-cigarette Average Price by Manufacturers (2021–2026)
2.4 Global Key Players of E-cigarette, Industry Ranking, 2023 vs 2024 vs 2025
2.5 Global Key Manufacturers of E-cigarette, Manufacturing Sites and Headquarters
2.6 Global Key Manufacturers of E-cigarette, Product Types and Applications
2.7 Global Key Manufacturers of E-cigarette, Date of Entry into the Industry
2.8 Global E-cigarette Market Competitive Situation and Trends
2.8.1 Global E-cigarette Market Concentration Rate
2.8.2 The Top 5 and Top 10 Global E-cigarette Players Market Share by Revenue
2.8.3 Global E-cigarette Market Share by Company Tier (Tier 1, Tier 2, Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global E-cigarette Market Scenario by Region
3.1 Global E-cigarette Market Size by Region: 2021 vs 2025 vs 2032
3.2 Global E-cigarette Sales by Region: 2021–2032
3.2.1 Global E-cigarette Sales by Region: 2021–2026
3.2.2 Global E-cigarette Sales by Region: 2027–2032
3.3 Global E-cigarette Revenue by Region: 2021–2032
3.3.1 Global E-cigarette Revenue by Region: 2021–2026
3.3.2 Global E-cigarette Revenue by Region: 2027–2032
3.4 North America E-cigarette Market Facts & Figures by Country
3.4.1 North America E-cigarette Market Size by Country: 2021 vs 2025 vs 2032
3.4.2 North America E-cigarette Sales by Country (2021–2032)
3.4.3 North America E-cigarette Revenue by Country (2021–2032)
3.4.4 United States
3.4.5 Canada
3.5 Europe E-cigarette Market Facts & Figures by Country
3.5.1 Europe E-cigarette Market Size by Country: 2021 vs 2025 vs 2032
3.5.2 Europe E-cigarette Sales by Country (2021–2032)
3.5.3 Europe E-cigarette Revenue by Country (2021–2032)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific E-cigarette Market Facts & Figures by Region
3.6.1 Asia Pacific E-cigarette Market Size by Region: 2021 vs 2025 vs 2032
3.6.2 Asia Pacific E-cigarette Sales by Region (2021–2032)
3.6.3 Asia Pacific E-cigarette Revenue by Region (2021–2032)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.7 Latin America E-cigarette Market Facts & Figures by Country
3.7.1 Latin America E-cigarette Market Size by Country: 2021 vs 2025 vs 2032
3.7.2 Latin America E-cigarette Sales by Country (2021–2032)
3.7.3 Latin America E-cigarette Revenue by Country (2021–2032)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.7.7 Colombia
3.8 Middle East and Africa E-cigarette Market Facts & Figures by Country
3.8.1 Middle East and Africa E-cigarette Market Size by Country: 2021 vs 2025 vs 2032
3.8.2 Middle East and Africa E-cigarette Sales by Country (2021–2032)
3.8.3 Middle East and Africa E-cigarette Revenue by Country (2021–2032)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 U.A.E
4 Segment by Type
4.1 Global E-cigarette Sales by Type (2021–2032)
4.1.1 Global E-cigarette Sales by Type (2021–2026)
4.1.2 Global E-cigarette Sales by Type (2027–2032)
4.1.3 Global E-cigarette Sales Market Share by Type (2021–2032)
4.2 Global E-cigarette Revenue by Type (2021–2032)
4.2.1 Global E-cigarette Revenue by Type (2021–2026)
4.2.2 Global E-cigarette Revenue by Type (2027–2032)
4.2.3 Global E-cigarette Revenue Market Share by Type (2021–2032)
4.3 Global E-cigarette Price by Type (2021–2032)
5 Segment by Sales Channel
5.1 Global E-cigarette Sales by Sales Channel (2021–2032)
5.1.1 Global E-cigarette Sales by Sales Channel (2021–2026)
5.1.2 Global E-cigarette Sales by Sales Channel (2027–2032)
5.1.3 Global E-cigarette Sales Market Share by Sales Channel (2021–2032)
5.2 Global E-cigarette Revenue by Sales Channel (2021–2032)
5.2.1 Global E-cigarette Revenue by Sales Channel (2021–2026)
5.2.2 Global E-cigarette Revenue by Sales Channel (2027–2032)
5.2.3 Global E-cigarette Revenue Market Share by Sales Channel (2021–2032)
5.3 Global E-cigarette Price by Sales Channel (2021–2032)
6 Key Companies Profiled
6.1 Imperial Tobacco
6.1.1 Imperial Tobacco Company Information
6.1.2 Imperial Tobacco Description and Business Overview
6.1.3 Imperial Tobacco E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.1.4 Imperial Tobacco E-cigarette Product Portfolio
6.1.5 Imperial Tobacco Recent Developments/Updates
6.2 British American Tobacco
6.2.1 British American Tobacco Company Information
6.2.2 British American Tobacco Description and Business Overview
6.2.3 British American Tobacco E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.2.4 British American Tobacco E-cigarette Product Portfolio
6.2.5 British American Tobacco Recent Developments/Updates
6.3 Japan Tobacco
6.3.1 Japan Tobacco Company Information
6.3.2 Japan Tobacco Description and Business Overview
6.3.3 Japan Tobacco E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.3.4 Japan Tobacco E-cigarette Product Portfolio
6.3.5 Japan Tobacco Recent Developments/Updates
6.4 Altria
6.4.1 Altria Company Information
6.4.2 Altria Description and Business Overview
6.4.3 Altria E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.4.4 Altria E-cigarette Product Portfolio
6.4.5 Altria Recent Developments/Updates
6.5 Philip Morris International
6.5.1 Philip Morris International Company Information
6.5.2 Philip Morris International Description and Business Overview
6.5.3 Philip Morris International E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.5.4 Philip Morris International E-cigarette Product Portfolio
6.5.5 Philip Morris International Recent Developments/Updates
6.6 FirstUnion
6.6.1 FirstUnion Company Information
6.6.2 FirstUnion Description and Business Overview
6.6.3 FirstUnion E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.6.4 FirstUnion E-cigarette Product Portfolio
6.6.5 FirstUnion Recent Developments/Updates
6.7 Buddy Group
6.7.1 Buddy Group Company Information
6.7.2 Buddy Group Description and Business Overview
6.7.3 Buddy Group E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.7.4 Buddy Group E-cigarette Product Portfolio
6.7.5 Buddy Group Recent Developments/Updates
6.8 Innokin
6.8.1 Innokin Company Information
6.8.2 Innokin Description and Business Overview
6.8.3 Innokin E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.8.4 Innokin E-cigarette Product Portfolio
6.8.5 Innokin Recent Developments/Updates
6.9 RELX
6.9.1 RELX Company Information
6.9.2 RELX Description and Business Overview
6.9.3 RELX E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.9.4 RELX E-cigarette Product Portfolio
6.9.5 RELX Recent Developments/Updates
6.10 Smoore International
6.10.1 Smoore International Company Information
6.10.2 Smoore International Description and Business Overview
6.10.3 Smoore International E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.10.4 Smoore International E-cigarette Product Portfolio
6.10.5 Smoore International Recent Developments/Updates
6.11 ELFBAR
6.11.1 ELFBAR Company Information
6.11.2 ELFBAR Description and Business Overview
6.11.3 ELFBAR E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.11.4 ELFBAR E-cigarette Product Portfolio
6.11.5 ELFBAR Recent Developments/Updates
6.12 SKE Crystal
6.12.1 SKE Crystal Company Information
6.12.2 SKE Crystal Description and Business Overview
6.12.3 SKE Crystal E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.12.4 SKE Crystal E-cigarette Product Portfolio
6.12.5 SKE Crystal Recent Developments/Updates
6.13 Elux
6.13.1 Elux Company Information
6.13.2 Elux Description and Business Overview
6.13.3 Elux E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.13.4 Elux E-cigarette Product Portfolio
6.13.5 Elux Recent Developments/Updates
6.14 MOTI
6.14.1 MOTI Company Information
6.14.2 MOTI Description and Business Overview
6.14.3 MOTI E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.14.4 MOTI E-cigarette Product Portfolio
6.14.5 MOTI Recent Developments/Updates
6.15 Boulder
6.15.1 Boulder Company Information
6.15.2 Boulder Description and Business Overview
6.15.3 Boulder E-cigarette Sales, Revenue, and Gross Margin (2021–2026)
6.15.4 Boulder E-cigarette Product Portfolio
6.15.5 Boulder Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 E-cigarette Industry Chain Analysis
7.2 E-cigarette Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 E-cigarette Production Mode & Process Analysis
7.4 E-cigarette Sales and Marketing
7.4.1 E-cigarette Sales Channels
7.4.2 E-cigarette Distributors
7.5 E-cigarette Customer Analysis
8 E-cigarette Market Dynamics
8.1 E-cigarette Industry Trends
8.2 E-cigarette Market Drivers
8.3 E-cigarette Market Challenges
8.4 E-cigarette Market Restraints
8.5 Impact of U.S. Tariffs
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
List of Tables
Table 1. Global E-cigarette Market Value by Type (US$ Million), 2025 vs 2032
Table 2. Global E-cigarette Market Value by Sales Channel (US$ Million), 2025 vs 2032
Table 3. Global E-cigarette Market Competitive Situation by Manufacturers in 2025
Table 4. Global E-cigarette Sales (M Units) of Key Manufacturers (2021–2026)
Table 5. Global E-cigarette Sales Market Share by Manufacturers (2021–2026)
Table 6. Global E-cigarette Revenue (US$ Million) by Manufacturers (2021–2026)
Table 7. Global E-cigarette Revenue Share by Manufacturers (2021–2026)
Table 8. Global Market E-cigarette Average Price (US$/Unit) of Key Manufacturers (2021–2026)
Table 9. Global Key Players of E-cigarette, Industry Ranking, 2023 vs 2024 vs 2025
Table 10. Global Key Manufacturers of E-cigarette, Manufacturing Sites and Headquarters
Table 11. Global Key Manufacturers of E-cigarette, Product Types and Applications
Table 12. Global Key Manufacturers of E-cigarette, Date of Entry into the Industry
Table 13. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 14. Global E-cigarette Companies by Tier (Tier 1, Tier 2, Tier 3), based on E-cigarette Revenue, 2025
Table 15. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 16. Global E-cigarette Market Size by Region (US$ Million): 2021 vs 2025 vs 2032
Table 17. Global E-cigarette Sales by Region (M Units), 2021–2026
Table 18. Global E-cigarette Sales Market Share by Region (2021–2026)
Table 19. Global E-cigarette Sales by Region (M Units), 2027–2032
Table 20. Global E-cigarette Sales Market Share by Region (2027–2032)
Table 21. Global E-cigarette Revenue by Region (US$ Million), 2021–2026
Table 22. Global E-cigarette Revenue Market Share by Region (2021–2026)
Table 23. Global E-cigarette Revenue by Region (US$ Million), 2027–2032
Table 24. Global E-cigarette Revenue Market Share by Region (2027–2032)
Table 25. North America E-cigarette Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 26. North America E-cigarette Sales by Country (M Units), 2021–2026
Table 27. North America E-cigarette Sales by Country (M Units), 2027–2032
Table 28. North America E-cigarette Revenue by Country (US$ Million), 2021–2026
Table 29. North America E-cigarette Revenue by Country (US$ Million), 2027–2032
Table 30. Europe E-cigarette Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 31. Europe E-cigarette Sales by Country (M Units), 2021–2026
Table 32. Europe E-cigarette Sales by Country (M Units), 2027–2032
Table 33. Europe E-cigarette Revenue by Country (US$ Million), 2021–2026
Table 34. Europe E-cigarette Revenue by Country (US$ Million), 2027–2032
Table 35. Asia Pacific E-cigarette Revenue by Region: 2021 vs 2025 vs 2032 (US$ Million)
Table 36. Asia Pacific E-cigarette Sales by Region (M Units), 2021–2026
Table 37. Asia Pacific E-cigarette Sales by Region (M Units), 2027–2032
Table 38. Asia Pacific E-cigarette Revenue by Region (US$ Million), 2021–2026
Table 39. Asia Pacific E-cigarette Revenue by Region (US$ Million), 2027–2032
Table 40. Latin America E-cigarette Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 41. Latin America E-cigarette Sales by Country (M Units), 2021–2026
Table 42. Latin America E-cigarette Sales by Country (M Units), 2027–2032
Table 43. Latin America E-cigarette Revenue by Country (US$ Million), 2021–2026
Table 44. Latin America E-cigarette Revenue by Country (US$ Million), 2027–2032
Table 45. Middle East and Africa E-cigarette Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 46. Middle East and Africa E-cigarette Sales by Country (M Units), 2021–2026
Table 47. Middle East and Africa E-cigarette Sales by Country (M Units), 2027–2032
Table 48. Middle East and Africa E-cigarette Revenue by Country (US$ Million), 2021–2026
Table 49. Middle East and Africa E-cigarette Revenue by Country (US$ Million), 2027–2032
Table 50. Global E-cigarette Sales (M Units) by Type (2021–2026)
Table 51. Global E-cigarette Sales (M Units) by Type (2027–2032)
Table 52. Global E-cigarette Sales Market Share by Type (2021–2026)
Table 53. Global E-cigarette Sales Market Share by Type (2027–2032)
Table 54. Global E-cigarette Revenue (US$ Million) by Type (2021–2026)
Table 55. Global E-cigarette Revenue (US$ Million) by Type (2027–2032)
Table 56. Global E-cigarette Revenue Market Share by Type (2021–2026)
Table 57. Global E-cigarette Revenue Market Share by Type (2027–2032)
Table 58. Global E-cigarette Price (US$/Unit) by Type (2021–2026)
Table 59. Global E-cigarette Price (US$/Unit) by Type (2027–2032)
Table 60. Global E-cigarette Sales (M Units) by Sales Channel (2021–2026)
Table 61. Global E-cigarette Sales (M Units) by Sales Channel (2027–2032)
Table 62. Global E-cigarette Sales Market Share by Sales Channel (2021–2026)
Table 63. Global E-cigarette Sales Market Share by Sales Channel (2027–2032)
Table 64. Global E-cigarette Revenue (US$ Million) by Sales Channel (2021–2026)
Table 65. Global E-cigarette Revenue (US$ Million) by Sales Channel (2027–2032)
Table 66. Global E-cigarette Revenue Market Share by Sales Channel (2021–2026)
Table 67. Global E-cigarette Revenue Market Share by Sales Channel (2027–2032)
Table 68. Global E-cigarette Price (US$/Unit) by Sales Channel (2021–2026)
Table 69. Global E-cigarette Price (US$/Unit) by Sales Channel (2027–2032)
Table 70. Imperial Tobacco Company Information
Table 71. Imperial Tobacco Description and Business Overview
Table 72. Imperial Tobacco E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 73. Imperial Tobacco E-cigarette Product
Table 74. Imperial Tobacco Recent Developments/Updates
Table 75. British American Tobacco Company Information
Table 76. British American Tobacco Description and Business Overview
Table 77. British American Tobacco E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 78. British American Tobacco E-cigarette Product
Table 79. British American Tobacco Recent Developments/Updates
Table 80. Japan Tobacco Company Information
Table 81. Japan Tobacco Description and Business Overview
Table 82. Japan Tobacco E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 83. Japan Tobacco E-cigarette Product
Table 84. Japan Tobacco Recent Developments/Updates
Table 85. Altria Company Information
Table 86. Altria Description and Business Overview
Table 87. Altria E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 88. Altria E-cigarette Product
Table 89. Altria Recent Developments/Updates
Table 90. Philip Morris International Company Information
Table 91. Philip Morris International Description and Business Overview
Table 92. Philip Morris International E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 93. Philip Morris International E-cigarette Product
Table 94. Philip Morris International Recent Developments/Updates
Table 95. FirstUnion Company Information
Table 96. FirstUnion Description and Business Overview
Table 97. FirstUnion E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 98. FirstUnion E-cigarette Product
Table 99. FirstUnion Recent Developments/Updates
Table 100. Buddy Group Company Information
Table 101. Buddy Group Description and Business Overview
Table 102. Buddy Group E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 103. Buddy Group E-cigarette Product
Table 104. Buddy Group Recent Developments/Updates
Table 105. Innokin Company Information
Table 106. Innokin Description and Business Overview
Table 107. Innokin E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 108. Innokin E-cigarette Product
Table 109. Innokin Recent Developments/Updates
Table 110. RELX Company Information
Table 111. RELX Description and Business Overview
Table 112. RELX E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 113. RELX E-cigarette Product
Table 114. RELX Recent Developments/Updates
Table 115. Smoore International Company Information
Table 116. Smoore International Description and Business Overview
Table 117. Smoore International E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 118. Smoore International E-cigarette Product
Table 119. Smoore International Recent Developments/Updates
Table 120. ELFBAR Company Information
Table 121. ELFBAR Description and Business Overview
Table 122. ELFBAR E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 123. ELFBAR E-cigarette Product
Table 124. ELFBAR Recent Developments/Updates
Table 125. SKE Crystal Company Information
Table 126. SKE Crystal Description and Business Overview
Table 127. SKE Crystal E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 128. SKE Crystal E-cigarette Product
Table 129. SKE Crystal Recent Developments/Updates
Table 130. Elux Company Information
Table 131. Elux Description and Business Overview
Table 132. Elux E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 133. Elux E-cigarette Product
Table 134. Elux Recent Developments/Updates
Table 135. MOTI Company Information
Table 136. MOTI Description and Business Overview
Table 137. MOTI E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 138. MOTI E-cigarette Product
Table 139. MOTI Recent Developments/Updates
Table 140. Boulder Company Information
Table 141. Boulder Description and Business Overview
Table 142. Boulder E-cigarette Sales (M Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 143. Boulder E-cigarette Product
Table 144. Boulder Recent Developments/Updates
Table 145. Key Raw Materials Lists
Table 146. Raw Materials Key Suppliers Lists
Table 147. E-cigarette Distributors List
Table 148. E-cigarette Customers List
Table 149. E-cigarette Market Trends
Table 150. E-cigarette Market Drivers
Table 151. E-cigarette Market Challenges
Table 152. E-cigarette Market Restraints
Table 153. Research Programs/Design for This Report
Table 154. Key Data Information from Secondary Sources
Table 155. Key Data Information from Primary Sources
Table 156. Authors List of This Report
List of Figures
Figure 1. Product Picture of E-cigarette
Figure 2. Global E-cigarette Market Value by Type (US$ Million), 2021–2032
Figure 3. Global E-cigarette Market Share by Type: 2025 & 2032
Figure 4. E-vapor Product Picture
Figure 5. Heated Not Burn Product Picture
Figure 6. Global E-cigarette Market Value by Sales Channel (US$ Million), 2021–2032
Figure 7. Global E-cigarette Market Share by Sales Channel: 2025 & 2032
Figure 8. Online Sales
Figure 9. Offline Sales
Figure 10. Global E-cigarette Revenue, (US$ Million), 2021 vs 2025 vs 2032
Figure 11. Global E-cigarette Market Size (US$ Million), 2021–2032
Figure 12. Global E-cigarette Sales (M Units), 2021–2032
Figure 13. Global E-cigarette Average Price (US$/Unit), 2021–2032
Figure 14. E-cigarette Report Years Considered
Figure 15. E-cigarette Sales Share by Manufacturers in 2025
Figure 16. Global E-cigarette Revenue Share by Manufacturers in 2025
Figure 17. Top 5 and Top 10 Global E-cigarette Players: Market Share by Revenue in E-cigarette in 2025
Figure 18. E-cigarette Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2021 vs 2025
Figure 19. Global E-cigarette Market Size by Region (US$ Million): 2021 vs 2025 vs 2032
Figure 20. North America E-cigarette Sales Market Share by Country (2021–2032)
Figure 21. North America E-cigarette Revenue Market Share by Country (2021–2032)
Figure 22. United States E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 23. Canada E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 24. Europe E-cigarette Sales Market Share by Country (2021–2032)
Figure 25. Europe E-cigarette Revenue Market Share by Country (2021–2032)
Figure 26. Germany E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 27. France E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 28. U.K. E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 29. Italy E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 30. Russia E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 31. Asia Pacific E-cigarette Sales Market Share by Region (2021–2032)
Figure 32. Asia Pacific E-cigarette Revenue Market Share by Region (2021–2032)
Figure 33. China E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 34. Japan E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 35. South Korea E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 36. India E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 37. Australia E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 38. China Taiwan E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 39. Indonesia E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 40. Thailand E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 41. Malaysia E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 42. Latin America E-cigarette Sales Market Share by Country (2021–2032)
Figure 43. Latin America E-cigarette Revenue Market Share by Country (2021–2032)
Figure 44. Mexico E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 45. Brazil E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 46. Argentina E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 47. Colombia E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 48. Middle East and Africa E-cigarette Sales Market Share by Country (2021–2032)
Figure 49. Middle East and Africa E-cigarette Revenue Market Share by Country (2021–2032)
Figure 50. Turkey E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 51. Saudi Arabia E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 52. U.A.E E-cigarette Revenue Growth Rate (US$ Million), 2021–2032
Figure 53. Global Sales Market Share of E-cigarette by Type (2021–2032)
Figure 54. Global Revenue Market Share of E-cigarette by Type (2021–2032)
Figure 55. Global E-cigarette Price (US$/Unit) by Type (2021–2032)
Figure 56. Global Sales Market Share of E-cigarette by Sales Channel (2021–2032)
Figure 57. Global Revenue Market Share of E-cigarette by Sales Channel (2021–2032)
Figure 58. Global E-cigarette Price (US$/Unit) by Sales Channel (2021–2032)
Figure 59. E-cigarette Value Chain
Figure 60. Channels of Distribution (Direct Vs Distribution)
Figure 61. Bottom-up and Top-down Approaches for This Report
Figure 62. Data Triangulation
Figure 63. Key Executives Interviewed
